For years, I've spoken about the critical need for a more ethical approach to technology. My journey, from building addictive experiences at Stickee to advocating for responsible design with Real Social Tech, has cemented one unwavering belief: technology must serve humanity, not exploit it.

That belief is the bedrock of Good Unicorn, my venture studio, where we're not just building startups – we're crafting "tech-for-good" solutions designed to enhance well-being and solve real-world problems. We're doing this with the full force of Creamos, our creative agency, providing a unique, self-sustaining engine that fuels these ventures.

But building these impactful companies isn't enough. We believe the process of building them, the struggles, the successes, and the incredible ecosystem supporting them, needs to be seen.

Introducing Good add Ventures

This is why I'm incredibly excited to announce the launch of Good add Ventures – a new documentary and content network designed to pull back the curtain on the world of ethical tech innovation.

Good Add Ventures is more than just a series of videos or podcasts. It's:

• A Story of Purpose: We'll be following the raw, unfiltered journeys of the founders leading our Good Unicorn startups – from the initial spark of an idea to their quest for investment and market traction. You’ll see the challenges, the pivots, and the breakthroughs.
• A Spotlight on MediaCity: We're strategically based in MediaCity, Salford, and Good Add Ventures will be a vibrant platform to showcase this region's immense potential. We'll highlight the vital collaboration with partners demonstrating how a true ecosystem can drive regeneration and ethical innovation.
• A Call for Transparency: In an industry often shrouded in secrecy, we're committed to transparency. You'll see the real-world application of our ethical principles, even the tough decisions, fostering a community built on trust and shared values.
• A Resource for the Future: Whether you're an aspiring founder, an investor looking for truly impactful opportunities, or simply passionate about technology that does good, Good add Ventures will offer invaluable insights and inspiration.

Our First Stories: Resbite & Napp

To give you a glimpse of what's to come, our first ventures emerging from Good Unicorn, and soon to be featured on Good add Ventures, include:

• Resbite: Reimagining social networking by connecting people for genuine, real-world experiences, designed with a strict code of ethics.
• Napp: A groundbreaking VR app helping high-stakes professionals combat burnout through intelligently timed, serene virtual restorative naps.

…and these are just the first two startups selected from an ideas pool of twenty tech-for-good startup ideas.

Join the Journey!

This isn't just about launching companies; it's about shifting the narrative around technology, building a stronger, more ethical future, and putting MediaCity firmly on the map as a hub for positive change.

I invite you to be part of this movement. Dive into the stories, learn about the innovation, and discover how impact-driven ventures are shaping tomorrow.

Visit the new Good add Ventures blog today and subscribe to your favourite social channels for updates:

www.goodaddventures.com